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When a Film Outlives Its Expiry Date

When I made Echo 8 , I never imagined I'd still be receiving messages about it years later. Not because I didn't believe in the film, but because that's simply not how most independent films work. Many films have an expiry date. There's the excitement of production, the anticipation of the premiere, a festival run if you're lucky, perhaps a streaming release, a few reviews, some social media buzz, and then... silence. The industry moves on. Audiences move on. The next release arrives. For many filmmakers, that's the natural lifecycle of a film. But every now and then, something unexpected happens. A film refuses to disappear. Years after Echo 8 was released, I still receive comments from people who have stumbled across it on a streaming platform. Some discovered it through Amazon, Tubi, Apple TV or SBS On Demand. Many had never even heard of me before pressing play. What surprises me isn't that they're watching it. It's that they're taking the t...

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